At BudgetMesterkurs, our business model is founded on one uncompromising truth: luxury vehicles demand luxury care. We are not just a car wash—we are a precision automotive hygiene service designed specifically for high-end vehicles. Our model is purpose-built to serve owners of luxury, exotic, and collector cars who expect excellence, privacy, and long-term value preservation from every touchpoint of vehicle care.
Located in Switzerland—home to some of the world’s most exacting standards—we cater to a clientele that includes CEOs, diplomats, entrepreneurs, and automotive enthusiasts. Our services are structured around a low-volume, high-touch philosophy that emphasizes detail, safety, and long-term relationships over transaction-based operations.
Core Business Structure
Our operations are built around three central pillars, which guide every element of our client service model and revenue strategy:
1. Premium Car Wash Services
The cornerstone of our offering is our signature hand-wash system designed specifically for luxury cars, performance vehicles, and rare models. This includes:
Touchless foam pre-wash to loosen dirt without abrasion
Two-bucket method hand wash using pH-neutral shampoos and microfiber mitts
Deionized water rinse to prevent spotting
Contactless drying with high-pile microfiber towels and filtered air
Wheel and caliper cleaning with non-corrosive, high-temperature safe products
Finishing touches on trim, glass, and tire dressing with UV protectants
Each wash is customized based on the car’s finish (e.g., matte, ceramic-coated, metallic flake) to avoid damaging sensitive surfaces.
2. Value-Added Detailing & Enhancements
Though we are not a detailing center per se, many of our services include light detailing elements that protect and enhance the vehicle’s appearance between full detail appointments.
Application of gloss-enhancing sealants
Bug/tar removal from grilles and bumpers
Water-repellent glass coatings
Plastic and rubber rejuvenation
Fragrance and air-purification treatments inside the cabin
This hybrid model allows us to bridge the gap between everyday cleanliness and light cosmetic perfection, keeping vehicles showroom-ready without requiring full detailing hours.
3. Membership & Concierge Programs
Our most loyal customers subscribe to monthly or seasonal maintenance plans that offer scheduled wash slots, pick-up and drop-off services, and priority access to premium appointments during high-demand periods.
Membership services include:
Scheduled mobile washes (for approved properties)
On-demand vehicle pickup by enclosed transporter
Pre-sale presentation preparation
Event or photoshoot vehicle prep and onsite wipe-downs
Multi-vehicle household discounts
Coordination with detailing studios or garages for service bundling
These concierge elements transform BudgetMesterkurs from a service provider into a trusted automotive care partner.
Revenue Model
BudgetMesterkurs operates with a premium positioning strategy, offering fixed-price service packages and subscription-based programs for frequent users.
A. A la Carte Wash Packages
These are priced by vehicle size and complexity of service. Each includes a specific set of techniques and high-end products.
Executive Wash (CHF 140): Best for frequent cleaning, quick turnaround
Concierge Wash & Detail (CHF 320): Includes interior surfaces and full-wheel care
Showroom Wash & Seal (CHF 580): Ideal before events, long drives, or seasonal changes
Add-ons (CHF 30–200) include pet hair removal, engine bay rinse, sealant top-up, and matte-safe surface treatments.
B. Subscription Programs
Monthly Classic (CHF 450/month): 2 washes per month + basic interior clean
Elite Membership (CHF 850/month): Weekly washes, concierge scheduling, priority service
Bespoke Fleet Program (CHF 1,500+): For clients with 3+ cars or specialized storage needs
All memberships include client dashboard access for online booking, reminders, and vehicle care logs.
C. Mobile and Corporate Services
On-site wash units are dispatched for:
Private home services (with access requirements)
Luxury condominium underground garages
Event wash support (e.g., Concours d’Elegance, auto shows)
Dealership partnerships for customer deliveries or test drives
These are priced per location and frequency, with per-vehicle minimums or service retainers.
Target Client Segments
Our business model is tailored for a very specific customer profile. These clients value privacy, efficiency, and aesthetics—not just cleanliness.
Luxury Vehicle Owners
Individuals who own vehicles with finishes that require specialist handling.
Automotive Collectors
Owners of multiple vintage or exotic vehicles requiring safe washing, storage prep, and maintenance support.
Executives and Public Figures
Those with limited time who require scheduled or mobile services for convenience and discretion.
Car Enthusiasts and Supercar Drivers
Clients who understand paint science, ceramic coatings, and finish sensitivity—and seek services that respect that.
Premium Property Managers & Real Estate Firms
Those offering white-glove car care as part of exclusive building amenities.
Key Differentiators
What Makes BudgetMesterkurs Unique
No Brushes, No Recycled Water: 100% hand wash, filtered rinse, and clean towels every time
Surface-Specific Protocols: Matte, PPF, ceramic, or heritage paint? We adapt our chemistry accordingly
Confidentiality First: No photos, no posts, no branding on vehicles—privacy is standard
Technician Training: All employees are trained by detailing professionals, not casual hires
Time Respect: Online booking, appointment alerts, and exact service timing minimize client wait and disruption
Scalability & Growth
While our core model is built around exclusivity, our growth strategy focuses on scaling service availability while preserving elite standards.
Planned expansions:
Opening a second studio in Zürich and a mobile unit for Basel
Partnering with exotic car rental companies and luxury hotels for bundled services
Launching an "Elite Prep" package for pre-sale vehicle readiness
Developing a proprietary app for client scheduling, billing, and service tracking
Offering franchise-style licensing under strict SOP and training protocols
Financial Performance and Outlook
Our high-margin services and limited infrastructure make BudgetMesterkurs highly efficient per square meter and per labor hour.
Average ticket value: CHF 340
Gross profit margin: ~65%
Client retention rate: >70% for monthly users
Average revenue per bay/hour: CHF 120–160
Upsell rate on sealants and add-ons: 45–60%
With a growing market for automotive luxury services and a rising number of high-net-worth individuals in Switzerland, the model is poised for continued premium positioning and long-term profitability.
Conclusion
BudgetMesterkurs isn’t about convenience—it’s about care. Our business model is engineered to provide world-class cleanliness without compromising the integrity, appearance, or exclusivity of your vehicle. With a meticulous, science-driven approach and an unwavering dedication to excellence, we offer not just a wash, but a ritual of refinement. Every session is an act of preservation. Every result is a reflection of your standards—and ours.